At Crescala I was free to explore my creative/analytical sides to conduct market research for our 25 luxury brands!

Researched boutiques for each individual brand by collaborating with brand designers to expand their target audience.

I was tasked with art direction for Crescala, as well as several brands whose owners I built close relationships with.

Formed relationships with designers, writers, stylists, and buyers. Worked with press from Vogue and Elle Magazine.

Worked closely with CEO to expand the global reach and brand identity of Crescala. .

Developed a comprehensive 5-year plan informed by extensive research, outlining a strategic path to becoming a leader in luxury fashion PR and consulting by 2030.